About Us
Both Regina born and raised, these two have been friends since kindergarten. They opened Uforia Vintage Clothing in 1999, growing and changing into the Uforia Muse of today. Carleen and Shalene are currently in their 26th year of business partnership. They have always shared a love for fashion, and had a vision for a fashion boutique in Regina like the ones you would find in bigger cities. Carleen and Shalene both have families in Regina and have chosen to keep their business in Saskatchewan, while selling around the world through their online store. Today, they've realized their vision and have assembled a team of women that inspire them everyday.
Curated Style.
Uforia Muse is a locally owned women's clothing boutique that mixes lifestyle brands and small batch LA brands.
Curated by Carleen and Shalene - the Saskatchewan born and based owners. Travelling around North America to source their inventory, they found themselves drawn to the fast paced, trendy city of Los Angeles. It soon became their muse with the vibrancy and diversity of the food, music, art, and fashion scenes. The inspirations in LA are endless, they travel there to curate their collections and immerse themselves in the diverse fashion scene. They seek out small batch brands that embody the vision of Uforia Muse.
Their philosophy is to choose and layer their boutique with clothing and accessories that are beautiful, functional, unique, and affordable. And to bring the LA vibe to Regina to enrich the local fashion landscape.
Our boutique is located on Treaty 4 territory, the original lands of the Cree, Saulteaux, Dakota, Nakota, and Lakota peoples, and the homeland of the Métis Nation. We are deeply grateful for the opportunity to create, share, and express ourselves on these lands through our business. We honour the women of Treaty 4 territory who came before us, whose strength, creativity, and resilience continue to inspire us. We also acknowledge that Indigenous peoples were historically denied the freedom to operate their own businesses and that many continue to face barriers today as a result of the lasting impacts of the Indian Act and ongoing colonial policies.